In trusted hands
Meet the Team
Jim Mann
Jim has 30 years research experience gained in a variety of agency and client-side roles. He started his career at GfK, where he had responsibility for Social Research, before moving to the Guardian where he became Head of Consumer Insight responsible for product and strategic development. After 17 years he moved back to the agency world with Firefish, heading up the quant team working with a diverse client portfolio including brands such as Tommy Hilfiger, Barclays, Dyson and Vodafone. He has extensive quant and qual experience and is completely method agnostic.
Dan Farrow
Dan has worked in Insight for over 30 years, primarily on the agency side, but also with periods seconded into client teams. He has a wealth of experience across multiple disciplines: Quant and qual; across brand, CX & product development; and from multi-national tracking programmes to very quick-turn projects. He has spent much of the last 10 years as senior agency partner for the clients he’s worked with, working closely with them to understand their business, and advise on the best approach for answering their business questions. His priority is always to provide clear, concise, and actionable guidance, regardless of methodology or data source.
Patricia Knueppel
Originally from Germany, Patricia has over 12 years of Brand, Marketing and research experience across FMCG and DTC-businesses (ex: Unilever, Heineken, Harry’s Inc.). Being a researcher for RC's connects two huge passion points for her: the ultimate truth and motivation of people and authentic brand strategy. She is also a business coach as well as a student in Psychotherapy.
Dale Milliken
Matt Ovington
Dedicated to the areas that matter
The Focus in our approach
We use innovation and experience to execute cost effective research that succinctly answers your key questions and further illuminates the decision making path. We’re known for building bespoke solutions to answer consumer questions, how to action new learning’s…
…and a good chat over coffee.
insights to impact
Explore our case studies
Reach out, we’d love to tell you more about the work we do.
Tommy Hilfiger
With uncertainty among senior Tommy stakeholders around potential uptake of their Adaptive Clothing range and its ability to improve declining brand equity, convincing data was needed to remove doubt.
Harry’s Inc
Following their success in the US, Harry’s planned to launch in European markets. In order to do so, they needed to understand how and where to tailor their brand positioning, comms and launch strategy to their new European strategic targets.
Nyetimber
A prestige British brand with a loyal consumer base, Nyetimber wanted to expand its portfolio with either seasonal limited editions or a permanent SKU in its sparkling wine collection. Objectives were two-fold looking at product appeal and accompanying pack design.
Auro Fitness
Before its launch, Auro fitness needed to understand who its new app appealed to, how to target them and the size of the prize. Furthermore, how they could fine-tune their offer to ensure success in a busy fitness space.
William Grant & sons
In a number of small but maturing markets, local strategy teams needed cost-effective guidance on where competitive opportunities existed and specific consumer metrics to indicate success over time.
Liverpool Los Angeles
With a desire to increase the efficiency of achieving ambitious growth targets, Liverpool LA needed to understand the needs of a wider consumer base while also identifying Key Performance Indicators, benchmarks and targets to gauge marketing performance over time. We build a simple, annual brand tracking study.
Waken Mouthcare
Waken Mouthcare has injected beauty into the unexciting oral care category. Successfully launching products which have ticked the right boxes, they needed to understand how to reposition the category and what their comms/pack must deliver to win in-store and on social.
Viacom
Viacom are leveraging the growing popularity around nostalgia, bringing back iconic tv shows to engage with new audiences. Brand insights were needed to finalise their MTV Cribs x The Glenlivet partnership, establishing production/brand guardrails.
Tigi, Bed Head
Growing their brand without alienating their current consumers required a packaging restage that ticked the right boxes; appealing to both a younger Gen Z acquisition audience while also remaining true to their professional brand image among older loyalists..
InvestEngine
With an ambition to revolutionise investing, InvestEngine wanted to move people away from traditional financial services to instead champion robo-advice. They needed to understand how to gain trust and drive uptake, whilst ensuring their website met the expectations of first-time visitors.
Flamingo
With growing success in the US female shave/wax category, Flamingo was looking to expand into European markets. Realising consumer usage and attitudes would likely differ, it was considered important to trial the current product, test the existing brand positioning and validate precisely what shaving means to European targets consumers.
The Juggling King Rum
With growing popularity of the rum category, The Juggling King wanted to create a brand which ticked all the right boxes while standing out in a cluttered market. Incoming macro-trends helped to inform their early brand building decisions and investor discussions by mapping out growth opportunities that presented headroom for a new rum brand.
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