In trusted hands

Meet the Team

Jim Mann

Joint Managing Director

Jim has 30 years research experience gained in a variety of agency and client-side roles. He started his career at GfK, where he had responsibility for Social Research, before moving to the Guardian where he became Head of Consumer Insight responsible for product and strategic development. After 17 years he moved back to the agency world with Firefish, heading up the quant team working with a diverse client portfolio including brands such as Tommy Hilfiger, Barclays, Dyson and Vodafone. He has extensive quant and qual experience and is completely method agnostic.

Dan Farrow

Joint Managing Director

Dan has worked in Insight for over 30 years, primarily on the agency side, but also with periods seconded into client teams. He has a wealth of experience across multiple disciplines: Quant and qual; across brand, CX & product development; and from multi-national tracking programmes to very quick-turn projects. He has spent much of the last 10 years as senior agency partner for the clients he’s worked with, working closely with them to understand their business, and advise on the best approach for answering their business questions. His priority is always to provide clear, concise, and actionable guidance, regardless of methodology or data source.

Patricia Knueppel

Senior Consultant

Originally from Germany, Patricia has over 12 years of Brand, Marketing and research experience across FMCG and DTC-businesses (ex: Unilever, Heineken, Harry’s Inc.). Being a researcher for RC's connects two huge passion points for her: the ultimate truth and motivation of people and authentic brand strategy. She is also a business coach as well as a student in Psychotherapy.


Dale Milliken


Matt Ovington


Dedicated to the areas that matter

The Focus in our approach

We use innovation and experience to execute cost effective research that succinctly answers your key questions and further illuminates the decision making path. We’re known for building bespoke solutions to answer consumer questions, how to action new learning’s…

…and a good chat over coffee.

insights to impact

Explore our case studies

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